Cellar

London has long been considered the hub of the global wine trade and Hong Kong which recently lifted all duties on wine is poised to act as the hub for Asia. Figures supplied by the Hong Kong Trade Development Council, shows the biggest supplier of wine to Hong Kong by value is the UK, at close to 80 million USD. This is more than the UK accounted for in the whole of 2008 – and an impressive 9 times more than in 2006.

 

Premier Red’s duality in the UK and Asia means that communication and information flow is accurate and up to date. The unique benefit of Premier Red’s strategy is a platform in which investors are buying Fine Wine at an advantageous price within an area that has the best supply, and offering these wines at a later date once they are scarce to an area that lacks sufficient supply but pays the highest premium.

 

Premier Red provides a complete portfolio service comprising:

                  • Fine Wine selection
                  • Storage
                  • Insurance
                  • Market Updates
                  • Portfolio Valuation
                  • Sale of wine

We use storage facilities that date back to before 1870. London City Bond house our clients wines in temperature controlled conditions and provide insurance at market value ensuring your wines are kept at an optimum for resale. Regular updates are provided to keep you informed on developments within the market both in Europe and Asia. Premier Red undertakes to value a wine portfolio at any given time and offer advice accordingly.

 

The most important element of any asset is to sell at the highest possible price; Premier Red always aims to achieve this and will facilitate a sale upon instruction with complete transparency.

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